![]() ![]() This difference was most dramatic at the beginning of the survey field period. ![]() On average, panelists in the email and text group completed the survey earlier than those in the email-only group. In the first experiment, web panelists who had previously consented to receiving text messages (2,109 out of 3,634 web panelists in total) were randomized into one of two groups: one group received survey invitations via email and the other received them via both text message and email. These messages were sent several days after the initial notification. The second experiment examined using text messages to remind people to take a survey. The first experiment examined the effect of sending a text as a first notification to take a survey. These results come from two experiments conducted by Pew Research Center using its American Trends Panel (ATP), a probability-based, nationally representative group of people who have agreed to take multiple surveys and receive text messages about them. It does not, however, increase the ultimate response rate over a longer field period compared with sending notifications by email only. 1Ī new study by Pew Research Center found that sending notifications via text to consenting survey panel members improves response time (people take the survey sooner, on average) and boosts the share of respondents completing the survey on a mobile device. While these factors limit the utility of texting for interviewing itself, texting has been explored as a means of alerting people to complete a survey, such as by sending them a link to a web survey. ![]() Texting also presents measurement challenges in terms of offering only limited space for writing questions and requiring respondents to type rather than click. ![]() This means that text messaging can’t be used in standard one-off surveys of the public – surveys where pollsters reach out to a randomly sampled list of telephone numbers. In the U.S., at least, researchers must obtain consent from respondents before they are permitted to send an automated text. Text messaging has grown in popularity in recent years, leading survey researchers to explore ways texts might be used as tools in the public opinion research process. ![]()
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